Moneybags
Moneybags is the investing app for people who may not typically be drawn to investing: creative minds, young people, people without tons of money to spare.
The app’s aim is simplicity and education and has a strong focus on aesthetics.
Client
Moneybags
Creative Direction, Copy, Design
Creative Direction
Moneybags is all about living a big life and loving the tech you use because it empowers you to live your offline life to the fullest.
Adventure, art, play, community, freedom, all powered by a sassy, little investment here and a sassy, little investment there.
Print Ads
Color Palette
Moneybags’ palette draws on retro techy, playful and Gen Z influences, while recalling the core purpose of the app: getting a little green.
Social Media
Type Suite
Blunt edges give reference to tech and are offset by the rounded simplicity of the subheading and body texts. The goal is to walk the line of ‘serious tech’ and ‘art student.'
Logo Suite
The Moneybags logo has an old school tech feel, while secretly nodding to the brand’s tagline: ‘stack up.’
