Recoil
Caring for curls takes more —more love, more nourishment, more personalization. Inspired by sun-soaked beaches and powered by nature, our rich formulas transform curl care into self-care.
Client
Recoil
Creative Direction, Copy, Design
Creative Direction
Recoil girls are busy and bold. Recoil’s branding is designed to capture our client’s daring spirit and pair it with the luxurious experience they deserve.
Life is hard. Caring for curls is hard. Hair care should offer more. More self care, more ease through products designed specifically for each curl type, and the cherry on top: scents and packaging so decadent that even the girls with straight hair will be seeking a curl pattern.
Recoil turns curl care from a task to an indulgence, so your routine feels like a vacation and your curls thrive.
Color Palette
Recoil’s color palette mimics the warm, bold colors of a tropical sunset set against deep ocean blues.
Print Assets
Type Suite
The type suite features clean headings that feel bold, yet charming. The serif subheadings bring a luxurious, elevated feel.
Logo Suite
Recoils logo suite features organic shapes that recall nature, while also referencing different curl types.
